Lexus Win
2020 Success Metrics

2020 Success Metrics

Boost Sales with Lexus Conquest Programs

While net parts purchases were down from the Lexus pre-COVID plan, those Dealers who participated in one of the three Lexus-approved conquest programs marked some impressive gains! These conquest programs help you provide parts pricing comparable to the aftermarket at the point of sale, which helps covert aftermarket sales to Genuine Lexus Part sales.  Here’s a look at the numbers:

  • $150 million in OE parts sales were transacted through the Lexus-approved price matching programs.
  • $43 million of that total were converted from aftermarket to Genuine Lexus Parts at the point of sale.
  • Dealers that participated in the approved programs saw an average 20% lift in incremental sales.

Lexus WIN reached out to one of our dealers who shared his experience with these valuable programs:

“We use a Lexus-approved price matching program, and the results are great. The program all but eliminates the number one objection to buying OE parts: pricing,” said Healy. “We got over 200 IRF shops to connect to the program. They could instantly see that we can match aftermarket pricing. Phone and fax orders went down, and our Lexus Genuine Wholesale Parts sales, gross profit and retention went up!”

—Rob Healy
Parts Director
Prestige Lexus of Ramsey – Ramsey, New Jersey

If you too want to raise the wholesale profit benchmark, it’s important for your dealership to use one of the approved price-matching programs and get your wholesale customers to connect. The numbers speak for themselves—it’s one of the easiest ways to increase Genuine Lexus Wholesale Parts sales without adding new customers.

Lexus Wholesale Parts–Quarterly Success Metrics

Look for wholesale parts sales improvement opportunities by staying on top of the program performance numbers provided by your technology partners. Watch for trends, look for gaps and work with your technology partner to create a plan to improve your business.

Future issues of Lexus WIN will share Key Performance Indicators (KPIs) that drive our business success. We’ll be looking at metrics such as:

  • Number of Collision Centers/IRFs set up
  • Number of Active Collision Centers/IRFs
  • Conquest/Converted Sales Percent
  • Missed Opportunities

Lexus monitors these types of metrics to understand the overall impact and success of Lexus Partner Programs and to collaborate with them for continual improvement.

Check Lexus WIN for Updates

Stay tuned to Lexus WIN for quarterly information provided to help boost your Lexus Wholesale Parts sales.

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