Dealer Lexus Wholesale Parts Website Coming Soon!

Lexus is excited to announce the development of a powerful new Lexus Wholesale Parts website, designed to help you successfully grow your wholesale business! Coming late this fall, this online resource will feature all-new Lexus Wholesale Parts marketing materials, including a customizable Parts Pricing Reduction promotion and a broad selection of compelling brand and customizable product advertisements. Direct links to Lexus Wholesale Parts technology partners will give you easy access to their robust business support tools. Additionally, we’ll keep you up to date with the most current Lexus Genuine Parts news and information.

Development efforts have included a multi-day photoshoot where our creative team produced a library of Lexus Genuine Parts images to help you amplify the Lexus Genuine Parts brand. The selected parts are those used for the most common repairs, and all are part of Lexus’ competitive parts pricing reduction initiative. A year in the making, the development team’s work will culminate in the new Lexus Wholesale Parts website, designed to connect your parts department with wholesale customers and boost Lexus Wholesale Parts sales. Here’s what’s in store:

ON-BRAND TOOLS TO HELP PROMOTE YOUR WHOLESALE PARTS BUSINESS

These online resources are designed to help you increase parts sales and build awareness of Lexus Genuine Parts competitive pricing.

Dealer Ad Builder

The Lexus Dealer Ad Builder gives you a library of beautiful Lexus-branded ad templates, each featuring one of 14 Lexus Genuine Parts categories. Just select the part that you want to promote and customize the ad with your dealership’s name, location, logo, and discount offer. Then, download your professionally designed ad to print or send in an email.

Ready-to-go Marketing ads

The new website will also present a gallery of custom-designed, Lexus branded ads that are ready to download, print and distribute. Each ad focuses on a specific part with beautiful photography and professionally written, on-brand messaging. You can select an ink-friendly version (recommended for print) or a darker, more dramatic option (recommended for digital). These ads feature fixed content that cannot be customized.

competitive parts pricing program

It’s no secret that Lexus Genuine Parts are unrivaled in quality, reliability, and fitment. Show your wholesale customers that they can realize these benefits while enjoying prices that are competitive with their aftermarket suppliers! Lexus has worked to reduce pricing on over 14 parts categories, resulting in prices that are competitive if not better than the aftermarket. The new Lexus Genuine Parts website will give you easy access to the most current Competitive Parts Pricing presented in a parts pricing matrix that you can customize with your dealership’s name and contact information. Download, print and spread the word!

INFORMATION RESOURCES

The Lexus Wholesale Parts website will also give you quick and easy access to important information you need to drive your business and support your wholesale customers.

Lexus WIN Content

Read the most current Lexus WIN newsletter to learn about new information, tools, and support to help hone your business and increase parts sales. The Lexus Wholesale Parts website will not only present the most current articles, but it will also house an archive of relevant past articles. Share these articles with your colleagues and customers to help promote your department as a resource for information and expertise.

Application Charts

Access a library of Lexus’ most current application charts. You can download these charts to print and share.

DIRECT ACCESS TO LEXUS PARTNER PROGRAMS

Our Lexus Partners, including OPS^®, CollisionLink^® and RepairLink^® from OEC, and PSX are each positioned to help your dealership optimize operations and maximize sales. The new Lexus website will provide a direct path to log in to Partner websites, enabling quick access to the tools and support you need from one central portal.

NEW WEBSITE PREMIERES Q4 2022

The Lexus Wholesale Parts website is part of an integrated plan to help Lexus dealers capitalize on the Lexus Genuine Parts wholesale opportunity. Other support activities include forging strategic partnerships with leading technology providers in automotive aftersales, developing dealer marketing materials, and providing wholesale business management training.

The Lexus Wholesale Parts website is slated for launch in December 2022—a powerful gift from Lexus that you can look forward to this coming holiday season.