Lexus Wholesale New Competitive Pricing Promotion!
Now your wholesale customers can enjoy the unrivaled benefits of Lexus Genuine Parts at prices that are competitive with the aftermarket! Get the word out with this customized Lexus Genuine Parts Price Reduction Ad, which compares Lexus pricing to that of your aftermarket competitors in 14 replacement part categories (see download). The tool gives you a quick, easy way to build ads, point-of-purchase (POP) materials and flyers that promote competitively priced Lexus Genuine Parts.
PROUDLY PROMOTE YOUR DEALERSHIP & LEXUS WHOLESALE PARTS
The Lexus Genuine Parts Price Reduction Ad is designed to reflect the Lexus brand and promote your dealership as a dependable resource for Lexus Genuine Parts and Lexus vehicle repair expertise. The ad template, pictured above, allows you to personalize your ad with your dealership details and contact information. Simply download the Microsoft Word document. In its form field area, fill in your dealership’s name, address, and website URL, as well as your Wholesale Parts Department contact name, title, phone number, dealership URL and email address. Then save the document as a PDF and download it. You’re now ready to use this marketing tools to help drive more wholesale business to your dealership.
Please note that the pricing and promotional copy displayed in the ad are fixed to ensure accuracy. When pricing changes, we’ll update the template so that you can confidently promote the most current competitive pricing.
THE STRATEGY BEHIND THE PRICE REDUCTION INITIATIVE
Lexus is dedicated to helping you, our partner, provide an unparalleled Lexus ownership experience. We continually work to help you increase Lexus Genuine Parts sales and capture more market share. To achieve these common goals, we implemented a strategic initiative to offer competitive pricing in key wholesale parts categories.
Leveraging the combined expertise of specialists across the Lexus enterprise, our competitive pricing task force effectively reduced Lexus Genuine Parts pricing in 14 replacement part categories. The effort is on-going as we continue to work on additional reductions to help you maintain your competitive edge.
The majority of these parts included in the reductions are those used in the most common repairs. Be sure your wholesale customers know that these are the original Lexus parts and are backed by the Lexus warranty, which is 12 months from the date of purchase and unlimited mileage.
SHARPEN YOUR COMPETITIVE EDGE WITH LEXUS-BRANDED MARKETING TOOLS
The Lexus Genuine Parts Price Reduction Ad is one of many Lexus-branded tools that you can soon add to your marketing arsenal. The new Lexus Wholesale Parts website, coming late fall 2022, will give you an enhanced Price Reduction Ad with more customizable features. It will also provide an extensive library of branded, customizable marketing assets that you can use to amplify your brand, build your wholesale business, and increase sales. Click here to learn more about the new website.
