With the Power of the New Lexus Wholesale Parts Hub, you’ll experience unprecedented access to a treasure trove of resources meticulously crafted to propel your parts sales to unprecedented levels. streamlined portal brings it all together for you in one convenient and efficient hub easily accessible through Dealer Daily.



These online resources are designed to help you increase parts sales and build awareness of Lexus Genuine Parts competitive pricing.

You can unleash the true potential of your wholesale business with our impressive array of features and tools

  • Direct Links to Lexus Wholesale Parts Technology Partners: Forge valuable connections with industry-leading partners to stay ahead of the competition and enhance your service offerings.
  • Compelling Brand and Customizable Product Advertisements: Captivate your audience with eye-catching, persuasive ads that will have IRF’s returning for more!
  • Take your marketing to the next level with these dynamic parts promotional videos. They can help create a stronger personal connection with your IRF.
  • Stay in the Know: Be at the forefront of the most current Lexus Genuine Parts news and information.
  • Stay tuned for dealer and national promotions
  • Find dealer incentives

On-Brand Advertisements

Dealer Ad Builder

Access a library of beautiful Lexus-branded ad templates, each featuring one of 19 Lexus Genuine Parts categories.

Ready-to-Go Marketing Ads

Explore a gallery of custom-designed, Lexus branded ads that are ready to download, print and distribute.

Each ready-to-print advertisement focuses on a specific part with beautiful photography and professionally written, on-brand messaging. You can select an ink-friendly version (recommended for print) or a darker, more dramatic option (recommended for digital). These ads feature fixed content that are not customizable.

Customize Your Dealer Ad

Select the part that you want to promote and customize the ad with your dealership’s name, location, logo, and discount offer. Then, download your professionally designed ad to print or send in an email.

Competitive Parts Pricing Promotion

Show your wholesale customers that they can realize the benefits of unrivaled quality, reliability, and fitment while enjoying prices that are competitive with their aftermarket suppliers!

Promote the Lexus Genuine Parts advantage in over 14 part categories, with prices that are competitive if not better than the aftermarket.

Promote the most current Lexus Wholesale Parts Pricing presented in a pricing matrix that you can customize with your dealership’s name and contact information. Download, print and spread the word!


From best practices to guides and catalogs, quickly gives you the information you need to drive sales success, support your wholesale customers, and build business relationships.

Lexus Wholesale Parts Best Practices

There, you can review Best Practices shared by Lexus Headquarters and Lexus Dealers. You can filter content by topic, including Parts Availability, Parts Delivery, Marketing, Communications, Pricing, Profitability, and Inventory. Content includes quick ideas, podcasts, informational videos, and useful articles. 

Need experienced-based thought-starters? The new Dealer portal quickly guides you to the advice you’re looking for!

Guides and Catalogs

No more searching for important Lexus vehicle information. features a library full of quick reference resources, including the latest Fast-Moving Parts Catalog, Touch-Up Paint Reference Guide, and the Genuine Lexus Chemical Guide.

Application Charts

Access a library of Lexus’ most current application charts. You can download these charts to print and share.


Stay up-to-date with the most recent Lexus efforts to help you boost your wholesale business with motivating Regional and National promotions.


Lexus Partners, including CCC®, OPS®, CollisionLink® and RepairLink® from OEC, and PSX are each positioned to help your dealership optimize operations and maximize sales. Upon login to, you’ll see a dashboard that displays an at-a-glance status of your dealership’s Lexus Technology Partner enrollment.

From there, you can discover more about each Partner’s program and a quick link to each Partner’s website, enabling access to the information and support you need from one central portal.

Lexus WIN Content

On the wholesale website, you can easily access Lexus WIN content and an archive of relevant past articles. Share these articles with your colleagues and customers to help promote your department as a resource for information and expertise.

Dive into the latest Lexus WIN newsletter for fresh insights and relevant wholesale parts content designed to help you turbocharge your parts sales.

EXPLORE TODAY is part of an integrated plan to help Lexus dealers capitalize on the Lexus Genuine Parts wholesale opportunity. Other support activities include forging strategic partnerships with leading technology providers in automotive aftersales, developing dealer marketing materials, and providing wholesale business management training.

Access this powerful new tool today through Dealer Daily and explore the most current Lexus Wholesale Parts information and news, assembled exclusively for your dealership. is designed to make the wholesale parts selling experience easier for our dealers while giving them the tools to achieve better results. It has something for a dealer newly entering the wholesale arena as well as the seasoned parts professional well established in selling wholesale parts.”

Kathy Wachs
Lexus Parts Sales Operations Manager

This new website has been thoroughly vetted by TMNA’s IT and cyber-security teams and tested by Lexus Dealers to ensure your information is safe and accurate. Lexus Wholesale Parts Hub is a tool you’ve been waiting for —a one-stop shop to help drive your wholesale revenue!

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