Parts Pricing Reductions

LEXUS GENUINE PARTS

Competitive Parts Pricing 

LEXUS DEALERS OFFER QUALITY AND VALUE

Lexus is dedicated to helping you increase Lexus Genuine Parts sales, capture more market share, and improve customer retention. These are essential elements in supporting your ability to provide an exceptional Lexus ownership experience. One of the ways to accomplish these common goals is through offering competitive pricing in key wholesale parts.

In response to you and your guests’ feedback, Lexus reduced parts pricing on 14-part categories impacting over 1,600-part numbers over the past two years. These reductions give you the ability to quote a more competitive price for most replacement parts. 

Reminder: Current Pricing Reductions

Here are the categories which received price reductions and their average reductions: 

Tell the Value Story

Now your wholesale accounts can offer their customers the exceptional quality, reliability, fitment, and performance of their Lexus vehicle’s original part at a price competitive with the aftermarket.  Don’t forget to share what a great value story this is with your dealer’s service department and with your wholesale customers. And remember:

Right Price, Right Part, Your Lexus Touch = Great Customer Care.

“The new reduced pricing on Lexus Genuine Parts really helps us combat the aftermarket. Now, we can get the original part from Lexus and sell it at retail at a price that meets or beats the competition. Our wholesale customers would much rather use a Lexus Genuine Part. Now, they can come to us for the original part at a price that competes with their aftermarket suppliers. On the retail side, the reduced pricing has helped us increase sales online and in the shop.”

David Barrychuck
Parts Director
Park Place Lexus Grapevine