LEXUS WHOLESALE WAREHOUSE WINDFALL INCENTIVE
The Lexus Warehouse Windfall had an electric start as 176 enthusiastic dealers nationwide joined in. With the focus on increasing Lexus Genuine Parts sales, the October metrics reveal that the incentive is headed toward unprecedented success, having contributed to an all-time best-ever Net Parts Sales month for Lexus.
Unveiling The Numbers Reveals Impressive Growth
| METRIC | OCT 2022 VS OCT 2023 |
| Wholesale parts sales by dealers to IRFs and CC | +8.6% on a dollar basis |
| Dealer purchases of competitively priced mechanical parts | +3.6% on a unit basis |
| Collision parts purchases by dealers | +11.2% on a dollar basis |
Underscoring the heightened focus on the Lexus Wholesale Parts revenue opportunity, 55 Lexus Dealers marketed to Independent Repair Facilities (IRFs) and Collision Centers (CCs) in October with an impressive total of 7,157 shops contacted.
Unveiling Lexus’ Exclusive Warehouse Windfall
Lexus’ first-ever Warehouse Windfall will award twenty-five winning Lexus Parts Managers/Parts Professionals the opportunity to experience an exhilarating 60-second timed shopping spree through the BI Worldwide Merchandise Warehouse.
“The Warehouse Windfall is often viewed by hosts and participants as a unique and unforgettable experience. The run itself is very different than an awards trip or get-away; it is a guilt-free shopping adventure that garners on-going enthusiasm and pride for the Lexus brand and its culture. Hosting similar events with other brands has shown us that those endorphins and memories continue well past the event itself!”
Rania Mallouk
Business Development Director
Lexus, BI Worldwide
There’s a groundswell of excitement as Lexus Dealer Parts Professionals nationwide compete to be the best-of-the-best. Visit lexuswholesalepartshub.com for tools and marketing resources to help you earn Lexus Wholesale Parts Sales points and set a course for success.
For promotion details, contact your Lexus District Service and Parts Manager.
