Priced To Compete
The Lexus Genuine Parts price reduction initiative allows your wholesale customers to enjoy the unrivaled benefits of Lexus Genuine Parts at competitive prices with the aftermarket. You can use Lexus Partner Program tools to set up and administer competitive conquest pricing easily. To help increase mechanical replacement parts sales in your market area, set up pricing that allows shops to maintain healthy margins and provide value to their customers.
Quality, Value and Convenience
Mechanical repair is a volume business. These shops rely upon parts availability, fast delivery and healthy margins from their suppliers to help meet their profit goals. “IRFs understand the benefits of using Lexus Genuine Parts and are willing to pay more for convenience,” explains Jameson White, Parts Manager, Lexus of Sacramento.
“It’s an on-demand business—the vehicle is in the shop and the technician needs the part now,” White continues. “We use RepairLink® to give our wholesale customers a direct line to our parts department, 24/7. They can instantly look up the exact part they need, check availability and place their order. List price, our discounts and Lexus-sponsored rebates are right there, so the shop is confident that they are getting the right part at the right time—at the right price!”
White added that when Lexus puts a particular component on-program, he can pass those savings on to his wholesale customers without giving up his margins. The combination of quality and value increases the IRF shop’s confidence in buying Lexus Genuine Parts, making his parts department their first call.
Tools to Manage Discounts
OPS Trax® Mechanical, a Lexus Partner Program, provides an excellent tool to help manage discounts. It also allows shops to compare your price, availability, and delivery of a particular part to their aftermarket suppliers— right there, on one screen. And, with Lexus’s efforts to help minimize supply chain issues, your parts department is uniquely positioned to expedite delivery, making the shop’s decision to choose the quality, value, and convenience of Lexus Genuine Parts an easy one! It’s all about delivering excellent Lexus service at a competitive price.
Setting up discounts in OPS Trax is easy. The solution’s TraxPartners app allows you to set discounts and apply them to any eligible conquest part in four simple steps:
- Click on the TraxPartners tab within OPSTrax
- Next, click on Account Settings
- Enter your default discount setting (%) that will apply to the eligible Lexus on-program conquest parts.
- Click on Update Discount and Force Update, so the default discount % is saved.
Through TraxPartners, you can override the default discount for particular accounts and apply a different discount allowing you to award loyalty quickly and consistently.
Target the Right Parts
When setting up your discounts, consider the demand for that part in your market area. Is it a new or lower volume part? Is it a high-volume part with aggressive aftermarket competition? Remember that selling more parts will make up for minor margin reductions. And those reductions will help give your wholesale customers the perfect blend of benefits that Lexus Genuine Parts deliver: unrivaled quality, fit and durability; quick, reliable delivery; and exceptional value.
