Tools To Promote And Build Your Business

Lexus has invested months of planning and development into the upcoming Lexus Wholesale Parts website, which is slated for an early 2023 launch. The website’s lineup of powerful resources includes new wholesale parts marketing tools created to help you successfully grow your wholesale business! These tools are designed to connect your parts department with your wholesale customers and help boost Lexus Wholesale Parts sales.

But there’s no need to wait—you can start expanding your wholesale business now! Here’s a preview of things to come, with downloadable assets that Lexus has developed to help capture market share, engage your wholesale customers, and increase sales.

New! Lexus Wholesale Parts Brand Ad Sets the Stage

A library of ready-to-go and customizable ads will be just one of the new dealer portal’s features. To kick off the campaign, we’re giving you early access to the new Lexus Wholesale Parts Brand Ad. The ad displays the new Lexus Wholesale Parts logo and supporting tag, “distinctive, unrivaled, unparalleled.” With a bold headline of “Amazing is in the Details,” the ad reinforces the Lexus Wholesale Parts brand promise and reminds your wholesale parts customers that the quality, reliability, workmanship, and precision of Lexus Wholesale Parts are beyond compare. The new brand ad is available NOW to help you build a foundation for success today!

Lexus Genuine Parts Brand Ready-To-Go Advertisement

Here are some ideas for using the ready-to-go ad to help promote your parts department:

• Print and include with all parts orders to remind customers that they made the right choice.
• Ask your driver to distribute among IRF customers and prospects in your market area along the route.
• Give to your loyal wholesale customers to display in their shops, proudly letting their clients know that they proudly choose Lexus Genuine Parts.
• Blow it up poster-size, frame it, and proudly display in your parts department.

Please note that the content of this ready-to-go Lexus Wholesale Parts brand ad features fixed content that cannot be customized. You’ll soon have access to the complete library of customizable Lexus Wholesale Parts ads with the launch of Dealer Ad Builder, a key feature of lexuswholesaleparts.com.

Lexus Genuine Parts Competitive Pricing—Ready to Promote!

Show your wholesale customers that they can reap the benefits of Lexus Genuine Parts at prices that are competitive with their aftermarket suppliers! With current price reductions in over 14 parts categories, there’s never been a better time to get the word out. This Lexus Genuine Parts Competitive Pricing promotion presents a parts pricing matrix that you can customize with your dealership’s name and contact information.

LEXUSWHOLESALEPARTS.COM Debuts Q1! 2023

With quick, convenient access through Lexus Dealer Daily, lexuswholesaleparts.com will be your direct path to the important information and resources you need to drive your business and support your wholesale customers. You’ll have direct links to Lexus Partner Programs, marketing resources, promotional videos, quick access to Best Practices from your dealer peers, Application Charts, Touch Up Paint Reference Guide, and Fast-Moving Parts Catalog—all in one portal. A link to Lexus WIN will connect you to the most current information, news, tools, and support to help hone your business.

Get ready to start the New Year with an all-new business resource: lexuswholesaleparts.com, meticulously designed and developed with your success in mind.