MARCH MADNESS
Parts Sales Surge with Slam Dunk Results!
Enthusiasm prevailed as Lexus Dealers nationwide participated in the Lexus Wholesale Parts MARCH MADNESS promotion, March 18th – March 29th. The results are in, and the numbers are impressive!
Full Court Press Performance
The promotion was a full court press to reach a larger mechanical parts purchasing audience. Dealers were highly engaged—87% of Lexus RepairLink Dealers completed qualifying parts orders of at or above $350 worth of Lexus Genuine Parts during the promotion period. Here, we compare metrics from March 18 through 29th, 2024, to the same period in 2023:
Mechanical Sales Growth
Congratulations to Lexus RepairLink Dealers for achieving impressive sales growth!
Parts Sales grew 48%, climbing to $322,126 compared to $217,081 during the same time period in 2023. Number of Parts Sold increased an outstanding 78.25% from 2,403 to 4,212.
Response Time
Using RepairLink, participating Dealers were able to reduce average response time by 31%, from 68 minutes to 47 minutes.
Unique Shops Purchasing Parts
Consistent shared messaging regarding the limited time promotion resulted in a 24% increase in unique mechanical repair shops purchasing parts from Lexus Dealers during the promotion period.
Lexus parts sales growth and the increase in the number of shops buying from Lexus Dealers during the March Madness promotion spotlight a tremendous revenue opportunity—mechanical repair wholesale parts sales. Keep an eye on lexuswholesalepartshub.com where you will continue find incentives, information, and inspiration to help expand your wholesale parts business.
